Perspectives · Insights

Field notes from the build.

Practical thinking on data and AI product delivery, drawn from work in the field rather than theory.

The gap between a working demo and something people rely on.

Why AgentOps borrows more from performance management than from software testing.

Where synthetic profiles help, and where they quietly mislead.

Why your AI strategy keeps expiring, and why the next rewrite will not fix it.

Eight figures on AI pilots, nothing on the P&L. Why "double down, redirect, or stop" is the wrong question.

The turf war between your CDO/CIO, CTO and CFO isn't a governance failure. It's a category error.

Before an organisation can delegate work to machines, it has to understand what it is delegating.

Stay in the loop

More field notes are on the way.

Each piece above is in progress. In the meantime, reach out directly if you want to talk through what we're seeing in the field.